The following is taken from their website:
By engaging a million Americans with millions of mothers in the developing world around issues that directly impact pregnancy, childbirth and children's health, the Million Moms Challenge will raise awareness and funds to help women and children everywhere survive and thrive.
The Million Moms Challenge brings together a coalition of more than a dozen world-class partners working around the globe to improve the lives of women and children. The Million Moms Challenge will focus on crucial issues that are a priority for all mothers, including access to proper nutrition to support healthy pregnancies, trained midwives to assist in safe deliveries, and vaccines that enable children to survive to their first birthdays and beyond. The Million Moms Challenge is sponsored in part by ABC News, the UN Foundation, BabyCenter and Johnson & Johnson, as well as the Bill and Melinda Gates Foundation."